Snap Inc. – the company that owns the popular “generation Z” messenger Snapchat bought a startup with Russian roots AI Factory. The transaction amount was 166 million dollars. And this after the payment of debts, and evaluation of a startup with the purchase was about $ 200 million.
AI Factory was founded in 2018 MGOU graduates of Russian universities, Moscow University ITMO and St. Petersburg state University. The startup has developed a feature “Cameos”, which makes selfie video overlay effects and stickers. Snapchat added it to my app in early December.
She works in chats between users. You need to take a selfie, then select the template 150 from the suggested videos, which adapts a photo of the user under the selected “GIF”. On top of the selected message, you can add and text.
In fact, this is akin to technology “dippach”, which allows you to insert any person whose face is in the video with other people or even animals. The media also reported that Snap Inc. already owned shares in the company and now bought shares from major investors. While it is known that the startup’s founders went after a transaction in a Snap, but what position is unclear.