Google has changed the design of ad units in search results, making them practical are indistinguishable from normal links. Visually there is no difference, except that the paid content is marked with a small icon Ad.
I would argue there is now no visual distinction between ads and results. There is still, technically, *labelling*, but it’s hard to escape the conclusion that it is supposed to be difficult to spot at a glance where the adverts end. pic.twitter.com/qjUmisbLER
– hern (@alexhern) January 23, 2020
this drew the attention of the editor of the Guardian’s Alex Hern. “Technically, ‘marking’ is still there, but the idea that it was difficult to understand where does the advertising,” he wrote on Twitter, accompanied by the entry with screenshot.
Until 2013 the Google ads listed at the top of search results on a light pink background. Later on, he refused, but continued to use colors that clearly identified sponsored links from organic delivery.
Earlier Google employee Sandeep Jane explained that a simplified advertising design, allow people to “easier to absorb information.” According to him, the less variety of colors on the page makes more “harmony”.
Google remains the predominant advertising company. For the third quarter of last year holding Alphabet — the owner of the search engine earned $40 billion, of which advertising accounted for $34 billion.