the Facebook, who owns WhatsApp, has abandoned the idea to show ads in messenger. According to sources The Wall Street Journal, the company disbanded the team that studied the possibility of integration of ads in WhatsApp, but their development has been removed from application code.
WhatsApp was created by Brian Acton and Jan koum in 2009, and in 2014 he sold his company to Mark Zuckerberg for $19 billion. Since Facebook is looking for ways to monetize the user base of the service, with more than 1.5 billion people.
because of disagreements with Zuckerberg on how to monetize messenger, the company was forced to leave first.
Acton – he left in September 2017, and then the godfather. First later admitted that he made a mistake “by selling its users and their privacy,” and called for a boycott of Facebook.
At the end of the 2018 new managers WhatsApp officially confirmed that the messenger will begin to show ads. She was supposed to appear by the beginning of 2020 in the section “Status” for publication “stories” in the spirit Instagram.
the Information that Facebook decided not to incorporate is WhatsApp, was confirmed by the representatives of the company. According to them, is now a priority emphasis on creating premium features for business through which brands can interact with customers in the application. At the same time, added in the press service, advertising “remains a long-term opportunity” for Facebook.