the Owners of smartphones on Android and iOS last year spent $61,7 billion on mobile games. This amount accounted for 74% of all expenses of owners of mobile devices by 2019, analysts estimated Sensor Tower.
compared with 2018, spending gamers grew by 12.8%. Games provided 68% of total revenue for iOS, Android 84%.
in addition, in 2019, the users of iOS and Android were downloaded more games than last year. The number of initial installations of games has increased by 9.9% to 42,1 billion, the report says.
most games — 78% — was downloaded from the Google Play store. For the Android platform is the most popular shooter in the genre battle Royal Garena Free Fire. The leader in terms of revenue on iOS is Call of Duty Mobile, with the mobile version of the popular “shooter” came out at the end of the year, October 1. According to Sensor Tower, in three months this game was downloaded over 180 million times from Apple stores and Google. Start Call of Duty Mobile was the most successful since the release of Pokmon Go in the third quarter of 2016.
the mobile games industry is experiencing not only rapid growth, analysts said. In industry there is healthy competition: as of IV quarter of 2019, no publisher has more than 3 projects among the 20 most downloaded games.