Osasuna Signs Alliance with Macron for the Next Six Seasons

The Club Atlético Osasuna has signed an alliance with Macron through which the Italian brand will become its official technical sponsor for the next six seasons. The partnership, which will begin on July 1st, will extend until 2030. During this period, Macron will be the brand that dresses the rojillo club in game kits, training and travel gear, as well as having the exclusive license for a range of accessories.

“We are very happy with the agreement we have reached with Macron, which is the most important technical sponsorship contract in the history of Osasuna. I can only thank Macron for the great interest they have shown in establishing this alliance and also the work of our employees, who have achieved a truly extraordinary agreement so that we can continue to grow as a club. In addition, I am convinced that the fans will be delighted that Osasuna can have exclusive and personalized kits,” explains the club’s president, Luis Sabalza.

“I am happy to welcome Macron’s family to a club as rich in history and charm as Osasuna, which represents a community where passion and a sense of belonging are the driving force behind every choice. Osasuna and Navarra are full of stimuli to create unique collections that can express the spirit and pride not only of a team, but of a whole town,” says Macron’s CEO, Gianluca Pavanello.

Macron will provide kits for the first men’s team, Promesas, youth football, the women’s structure, the football schools of the Foundation, and the attire for the Inter-school Tournament teams. Osasuna will enjoy a custom design of their game kits, establishing new possibilities on an aesthetic level.

Although the agreement is set for the next six seasons, the club has included an automatic extension in the contractual relationship for an additional season for each year the men’s first team plays in a category lower than LaLiga EA Sports, reaching a maximum connection of eight campaigns.

Macron will manage the store

Another important novelty included in the agreement is that Macron will take over the management of the official store of Club Atlético Osasuna, once the contractual relationship with the company that had been in charge of this task for the past seasons, Smarketing, is concluded. The Italian firm will manage both the physical and online stores.

The space located in El Sadar will double its size for the next season, increasing from the previous 280 square meters to 500. In addition to Osasuna’s garments, which will include both men’s and women’s cuts, Macron will also sell products from its ‘teamwear’ and ‘individuals’ collections.

A leading sports brand

Macron is a leading brand in the sports clothing sector. Its headquarters are in Crespellano, a municipality on the outskirts of Bologna, the city where the brand was founded in 1971. Currently, Macron outfits teams such as Bologna, Sampdoria, Udinese, Club Brugge, Real Sociedad, Cádiz, Crystal Palace, Basel, Hannover 96, Red Star Belgrade, or FC Nantes, as well as the Switzerland and Albania national teams. It is also the official supplier of UEFA referees. Additionally, Macron dresses teams from other sports such as the Wales, Scotland, and Italy rugby national teams in the Six Nations, or Virtus Bologna in the EuroLeague basketball.