495 billion spent in 2019, the year the Russians bought about 30 million smartphones. These figures are reported edition of “Vesti” Analytics group “M. Video-Eldorado”.
the market Growth in money year-on-year by 7% in units and 1.5%. That is the main trend compared to 2018, year – on-year growth in the average cost of the sold smartphone. This figure, according to “M. Video-Eldorado” increased by 1000 rubles to 16,500 rubles.
Similar figures from the retailer’s “the Messenger” lead “Vedomosti”: the growth in units of 1% in the money at 7% and the increase in the average price of a smartphone – from 15 800 to 16 800 rubles. Evaluation of the MTS is slightly less optimistic: piece increase less than 1% cash – 6.4%.
the Leader in sales continues (eighth consecutive year), Samsung its smartphones have, according to “M. Video-Eldorado”, 30% of the Russian market. However, the Chinese brands come in total they occupy 50% of sales. It takes Huawei and owned by this Chinese company brand Honor: in total, they are almost close to 30% of the market.
However, most of the money spent by Russians on smartphones 495 billion went not to South Korea, not in China, and in America. Apple continues to hold the lead in sales in monetary terms. In addition, according to the experts of “M. Video-Eldorado” the top five best-selling models of smartphones, four of the five seats hold the “Apple” devices (iPhone XR on 64 and 128 GB, iPhone 8 to 64 GB and iPhone 8 Plus 128 GB), though the lead device Samsung – Galaxy A50.