If you want to gain more loyal clients, you should focus your energy into developing high-quality products for your clients. Doing this will make them happy and satisfied for quite some time. The question is, what will happen if ever they start complaining about the next batch of products that you were released in the market? They can say that the taste is no longer good, the packaging looks cheap and lousy, and even some of them have existing damages due to mishandling. These comments are harsh and hurtful to hear, but if it is true, you have no choice but to deal with it before things start to go out of proportion.
As much as you would like to produce a perfect product, it is challenging to do this without going through multiple failed attempts. As an entrepreneur, your goal here is to achieve consistency when it comes to all of your products. Here are some tips on how to get started.
Establish a reliable system inside the factory
It is your job to ensure that everything in your factory is systematic. First is to look for reliable suppliers for all of your ingredients to make sure that your production schedule would not be affected. You are also responsible for monitoring the entire manufacturing process from preparation to mixing all of the ingredients until you reach the finished product. There is a lot of things going on in the production plant that is why you should always implement specific rules to avoid problems caused by a chain reaction.
You should avoid any packaging issues
Also, it is your job to make sure that your packaging is consistent when it comes to weight and volume. You can hire technicians that can conduct scale calibration regularly. Selling or distributing products that have inconsistent weight as compared to the ones indicated in the package can get your company into serious trouble. If caught, you may end up paying significant fines from the government or get sued for possible fraud.
Conduct regular audits to monitor your inventory
If your business is doing good, it does not mean that you have to be complacent. It is vital to conduct a spot check or audits to ensure that management implements check and balance within the company. You can do internal audits by using the following methods:
- Hire mystery shoppers to visit various retail outlets like supermarkets or boutiques. The shopper would pretend to be interested in buying a product and will ask multiple questions. Honest feedback will be provided by the shopper directly to the company regarding his customer experience.
- A manager or supervisor will do spot checks by asking employees random questions regarding company policy. He will silently observe how employees are doing their job and provide constructive feedback later on.
Lastly, internal audits are an excellent way to address pressing company issues that most owners never knew about. You can correct all of these shortcomings by training your staff that would lead to the consistency of your products.