Building and improving your website’s ranking in search engines are essential aspects of running an online business. It should also be considered as a goal in your overall marketing strategy.

Search engine optimization (SEO) allows you to build a website that meets your customers’ expectations and gives them the best chance of finding you online.

What is natural referencing?

SEO is a set of best web practice techniques that allows you to detect and better understand the information that you disseminate on your website, particularly through the content. Your site, whether is trading online or a news site, is then ranked against similar sites on search engines like Google, Bing, etc.

SEO is about understanding how people employ search engines so that your website comes first when looking for your product or service. It’s also about understanding how search engines interact with your website and what they check when ranking websites.

It is important to remember that search engines rank web pages by matching the relevance of the web page to the search term that is used. By making your web content more relevant to your customers’ needs compared to other websites, you will have a better chance of appearing at the top of the list.

What to do to rank well in Google in 2021

When setting up your website, here are the things to consider to ensure that your site has the best chance of ranking well. Understanding Your Customers. Just like traditional marketing, improving your SEO starts with understanding your customers’ behavior.

  • Sensitization

The client is aware of a problem that needs to be resolved and begins to search for potential solutions using broader search terms.

  • Consideration

The customer understands his problem and is now looking for solutions that best meet his expectations. They’ll usually start using search keywords that include geographic location, product feature, or product type.

  • Purchase

The customer is ready to buy and generally knows who to buy from. They often search directly for the service provider.

  • Use of keywords and key phrases on your web pages

Keywords are the words or phrases that a customer uses when doing a search. For example,” organic vegetables online” and “where to buy organic vegetables online” are keywords. Matching the keywords used on your website with the words customers use when they search for you is an important part of search engine optimization (SEO). Add popular keywords or phrases to your website. Use keywords that are relevant to your business, services, or location: Anything a customer would use in a search engine can be considered a keyword or phrase.

  • Advice

Please do not overuse the keywords. This can negatively impact your SEO efforts. Make sure your content always reads naturally.

  • Refresh your page content often

Add new content to your website regularly and update the content on your pages at least once every six months.

Refreshing your content encourages search engines to visit your website more often. The more frequently they visit your site, the faster they will discover new content on your site.

  • Netlinking / link building: links from other websites

By applying a ranking to your web page, search engines look at what other websites are linking to your page and your website as a whole. For search engines, links from external websites are considered a vote of confidence in the accuracy, relevance and usefulness of your content. However, not all links are considered equal. Links from very reputable websites carry more “weight” than less reputable sites. In general, the more links you get from reputable websites, the better your website will rank.

Note that search engines can change the way they use your content to drive search results.

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