the British consulting company Brand Finance has put Amazon on the spot of most valuable brand, estimated its cost at $220,7 billion. In comparison with the 2019 year, mark the largest Internet-based retailer and manufacturer of “smart” speakers Echo has risen by 17.5%.
Strengthen the brand Amazon explained the progress made by the firm of Jeff Bezos, such services like cloud computing, streaming services, consumer electronics and logistics. Google in the fortune Global 500 has risen to second place ($159,7 billion, +11.9 per cent), Apple ($140,5 billion, -8,5%) — dropped to third.
On the 4th and 5th lines rating — also IT companies, Microsoft ($117 billion, -2.1%) and Samsung ($94.4 per billion, a +3.5%). Facebook remained in 7th place ($79,8 million), and closes the top ten Huawei ($65 billion). Total cost 46 IT-brands are caught in the list of 500 most expensive, analysts valued at $986,5 billion.
the Greatest “write-down” was observed in the telecommunications sector fell the cost of most brands of cell operators who lose income because of instant messengers, such as WhatsApp. American AT&T ($59,1 billion), for example, fell by 32%.
the Most expensive Russian brand was “Sberbank” — he climbed to 139 line 141 th position. “Gazprom” has taken 261 place, “LUKOIL” — 351. The fastest growing brand has become a Chinese video service iQiyi, which added to 326%.