Krasnodar agroindustrial firm “Fanagoriya”, one of the largest on the wine market of Russia, announced the beginning of sales of its wines in the Chinese e-marketplace TMall.com company Alibaba Group.
the Internet sales site focused on Chinese and foreign buyers. Specifically for TMall was released lot of Fanagoria wines “Muscat amber” and “Musk rose”. Only in China was sent to 16 thousand bottles of each of Muscat, according to a press release from the company.
In the near future on the Internet site will be put and the Russian cognac from the line “Old Russian Oak”.
During the four years of cooperation with Chinese partners opened four corporate store, and Fanagoria wine involved in major exhibitions of the country.
the Promotion of Kuban wine in the Chinese market podderzhivaetsya Chinese partner, Hong Zhanhai and Russian export center.
“Fanagoria” has found the partner company to promote their wines during the largest annual China international food exhibition “SIAL China 2018”, said the head of the export Department “Phanagoria” Michael Lelyuk.
under the national winemakers in Krasnodar Krai that produce half of Russian wine, by 2024, will increase the wine exports in 1.5 times – up to 445 thousand deciliters, according to the forecasts of the regional administration.
the Krasnodar region is the leading region of Russia on development of the wine industry. In the region of such famous wine producers like JSC “APF “Fanagoria and Abrau-Durso”. Kuban is one-third of all vineyards in the country. Every year, they give 45% of all Russian grapes is over 200 thousand tons. Almost half of all Russian wines produced in the Kuban.